Stronger My Way has hit the ground running since its launch at the start of April 2022
The online hub has had tens of thousands of visits and reach across social media is beyond 300,000. Here’s a round-up of initial activity and some feedback from users of the new resources.
You may have spotted the campaign being mentioned in Marie Claire online, or across Manchester Evening News, Liverpool Echo, Express & Star West Midlands or the Eastern Daily Press, among other titles.
- Did you hear Leanne Antoine on BBC Radio Hereford and Worcester? Leanne was advising on simple strengthening exercises that can be done while the kettle boils and signposted to the hub (82,000 weekly listeners).
- Lisa Osborn-Jenkins, specialist MSK Physiotherapist was on BBC Radio Solent (205,000 weekly listeners) highlighting signs of muscle loss for listeners to look out for.
- On British National Tea Day on 21 April, Chris Martey, a First Contact Physiotherapist, was interviewed by BBC Radio Nottingham and advised on at-home exercises that can be done while boiling the kettle. ‘We’re talking about strength training, specifically for those muscles which get weaker. A lot of people think of getting weaker with age, but in fact it is happening to people much younger, in their 30s and 40s. And this is because people are not doing the full spectrum of activity that the body needs.’
- Versus Arthritis, Stroke Association and the MS Society included content in their publications too.
What members are saying...
‘Stronger My Way is a clear, concise and inspiring resource for all physios that helps promote and engage patients with the wonderful benefits of resistance based exercises... go check it out now.’ Adam Meakins
‘The Stronger My Way hub is packed with resources to both upskill staff to have more effective conversations about strength training & to empower people with long term conditions to take action on strength.’ Katie Wilkie
‘This will be helpful in inspiring my patients to take back control of their lives after a life-changing cancer diagnosis.’ Ingrid Watmough
And from patients…
‘I didn’t know about Stronger My Way before and wish that I had......it seems realistic and easy to fit in to an every day routine.’ Jane Howat
‘This will help me to do some of the exercises, in my own time, that I need to do to get me more active and in less pain.’ Christine Franklin
‘Easy to use and navigate with helpful information at your finger tips.’ Gary Flynn
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