How we built Stronger My Way

Stronger My Way is the culmination of two years’ work, funded by Sport England, to identify the most effective ways to enable people living with long-term conditions to take part in strengthening activities on a more regular basis.

Three principles we’ve stuck to while building Stronger My Way: 

• Communication 
• Empowerment 
• Partnership

Where can I find it?

Visit the Stronger my Way hub on the CSP website

Patients said

Lack of awareness and understanding is the most overarching barrier.

We did

Reassurance mixed with practical guides on how to get started safely.

Patients said

Provide tailored information ‘because my circumstances are unique’. 

We did

Articles for specific conditions allow people to find what works for them.

Patients said

Make messaging relatable to me.

We did

Resources created using patients’ words and tested before launch.

Patients said

Short-term benefits of strengthening relating to ‘doing more’ and ‘feeling better’ tend to be more motivating than longer-term, medical benefits.

We did

An activity planner allows people to track how they felt before, during and after strengthening activities to track their progress.

Patients said

A perception that their condition inhibits activity or would deteriorate as a result is widespread.

We did

Featured stories of people who say strengthening transformed their quality of life.

You said

Consistent, peer-reviewed, motivating messaging and supplementary resources for all professionals to use, so a patient journey is less varied.

We did

New guides on language to use and benefits to highlight to motivate patients.

You said

Create an image/video bank of exercises with diverse, relatable images to create plans.

We did

Videos of patients from diverse backgrounds demonstrating their go-to exercises.

You said

Support signposting patients to other opportunities.

We did

Links to other campaigns, such as We Are Undefeatable and Better Health.

You said

A one-stop shop approach that brings everything you need together in one place.

We did

The Stronger My Way hub is the centrepiece of the new campaign.

You said

Consistent, evidence-based support for delivering behaviour change and on the benefits of strengthening.

We did

Signposting to all the best evidence on strengthening and training on key skills including behaviour change, health coaching, understanding health inequities, and shared decision-making.